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ranked #150,790 most helpful out of 571,544,897 reviews
★★★★★
The Willink Switcharoo
Simply put, I believe this book will prove to be Jocko's greatest work. Allow me to explain its genius with a little story of my own. This small, unassuming book is the literary equivalent of getting a child to take bad-tasting medicine by hiding it in chocolate pudding. The medicine (boring life lessons like discipline and hard work) is unconsciously consumed with each delicious spoonful of pudding (Way of the Warrior Kid). We pick up the story as the child is eating the last bites of pudding. Dad reaches the spoon into the cup one last time, scraping the bottom, then feeding his son the last chocolatey spoonful. "All done!", He exclaimed before sitting back to relish in the satisfaction of having successfully flanked his stubborn son into taking his medicine. "But wait...", he thought, "My mouth tastes funny..." He instinctively wiped the edges of his mouth, only to discover chocolate pudding on his fingertips. "That's weird. I didn't take a single bite of that pudding." Suddenly he sensed the presence of someone other than his son. As he turned his gaze, their eyes locked. "J-j-j-j-jocko?!", he stuttered. "Good Evening, Dad", grumbled a smirking Jocko Willink. "How did you... What are you..." "I am sorry, Dad. This was the only way for me to get YOU to take YOUR medicine." Jocko went on to explain how he pulled off this elaborate con known in the SEAL Teams as The Willink Switcharoo. The objective of The Willink Switcharoo is for Jocko to implant an idea into someone's mind so stealthily that they believe they came up with it. With his target consumed with the execution of "their" idea, Jocko is able to slip in and administer the needed intervention to the unconscious target. After realizing what happened, Dad was speechless. Jocko caused Dad to focus so much on giving the medicine to his son that he did not realize that a 230lb Navy Seal was giving him spoonfuls of the same, sweet medicine. "Thanks", Dad said. "You can thank me by getting after it", said Jocko. Jocko then stood up, pulled a bag of Jocko White Tea from his pocket, placed it in between his cheek and gums like chewing tobacco, and BTF'd out the front door never to be seen again. TL;DR Jocko hid valuable life lessons in a children's book, which will likely impact as many adults as it does children. -- Standing by for Jocko's approval - johnlovett.mail@gmail.com
May 2017 · Books · verified purchase
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