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★☆☆☆☆
MISLEADING marketing
The basis of my one star rating is not related to the effectiveness of this product, but due to the misleading nature of the description provided here. Namely I take issue with the characterization in the product listing here on Amazon (all caps added for emphasis):
Seventh Generation dish liquid is non-toxic, free of fragrances and dyes, dish detergent MADE OF NATURAL PRODUCTS cleans [sic] the dirtiest dishes while being SAFE FOR EVERYONE. It DOESN'T CONTAIN ARTIFICIAL or petroleum-based ingredients. It is HYPO-ALLERGENIC and not tested on animals, it is a biodegradable product. Tough on grease, gentle on hands, safe for septic and greywater systems.
The ingredients (which are not listed by Amazon, but are found on Seventh Generation's site (link below), include "methylisothiazolinone and benzisothiazolinone (synthetic preservatives)" - which by SG's only labeling indicates they are SYNTHETIC and therefore NOT NATURAL. Seems pretty clear to me..
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Now let's be clear, many companies exploit the fact that there are NO STANDARDS OR REGULATION whatsoever for labeling products as "natural" or "all-natural"; likewise, I don't believe there are any standards for "hypo-allergenic" or if there are they are pretty lame. But I expect a company like Seventh Generation to hold itself to a higher standard than Proctor and Gamble in this regard to the extent that their brand message is all about providing safe and green products - and if you are going to make the claim your products are "SAFE FOR EVERYONE" then you should mean it.
Methylisothiazolinone and benzisothiazolinone may not be a huge concern for some or even many people, but that doesn't make them "natural" by any common sense definition. Our own FDA has not banned them (but many ingredients they do not ban or limit are banned by the EU and countries whose regulation of industry is not controlled by lobbyists). However, many people are allergic to these chemicals and they are known to be harmful enough to your skin that they are only permitted for use in products which are "rinsed off" of your body such as soaps and shampoos. Anyone with sensitive skin should check through patch testing if these chemicals may be an irritant for them or otherwise avoid them because they are in MANY products, including ones such as this that are labelled safe for everyone and all natural..which this one IS NOT. Thanks for listening.
February 2013 · Health and Household