Bests & Worsts Reviews from Amazon

Having watched the TED talk (last year) and just last week saw Sinek speak I was keen to dive into this book for a bit more wow - but was sorely disappointed. If you have seen the TED talk there is a little new illustration here - but no new content. The genius of simple and powerful ideas is that they are easy to get (if difficult to see until illuminated) and for this Sinek deserves 5 stars - but here he labours that beautifully simple nugget and tortures the reader with such repitition. We get it! (If there was a dollar for every time he says "people don't buy what you do they buy why you do it" you could buy many copies of the book! I actually have the audio book - read by Sinek and it all gets overlaboured and smug. How dumb does he think his audience is? My advice - watch the tead talk - skip the book - as it fails on his why - 'to inspire'!