Bests & Worsts Reviews from Amazon

This Item was returned. I purchased two towels prior to this. I figured I would keep the one I liked best and return the other. The first item purchased was the Cotton Craft - 2 Pack Luxuriously Oversized Hotel Bath Sheet (B01N5I1HND) 40" by 80" for $36.99. Hated the color loved the towel. So, I kept it. Next I purchased the Cotton Craft in a color I liked along with the Pinzon Organic Cotton Bath Sheet Towel, Set of 2 (B071H3K3LC) 40" by 70" for 35.99. Planning to compare and return the loser. Kept both. Both had their strengths and it just boiled down to preference. Cotton Craft had a noticeable extra 10 inches in length which I liked but didn't need, was very absorbent, and dried quickly. The Pinzon, was just as wide. Easily just as absorbent but took a little longer to dry. The Pinzon also had more colors to choose from. Both were heavy in weight. The big difference between the two was the plushness. Cotton Craft was thinner and denser. This led to it drying quicker after use. Pinzon was fluffier and took longer to dry after use. I realize most people like their towels plush. I do not. I don't mind plushness but a simple dense, low profile towel works for me. So, I do prefer Cotton Craft. I kept the Pinzon because it was also a good towel. Going forward I had to buy my second choice. Why? Mainly because of the price difference. The Cotton Craft towels went up in price by $2 or more depending on color And the Pinzon went down in price by over $2s. Also, Pinzon had matching sets of 6 to compliment the bath sheets Pinzon Organic Cotton Bathroom Towels, 6 Piece Set (B072KWJYVH). Maybe I'm a little picky but both towels were not exactly what I was looking for but I kept them both. Which brings me to the reason for this review: Utopia Towels 700 GSM Extra Large Bath Towel (35 x 70 Inches) - Luxury Bath Sheet (B01N0SVK1K) 15.99. These towels were comparable priced to the Pinzon's reduced price. And this was listed as the #1 Best Sellers in Bath Towel Sheets. (https://www.amazon.com/gp/bestsellers/home-garden/3731701/ref=pd_zg_hrsr_home-garden) So I gave them a try. I was very disappointed. Right out of the box they were inferior. Not as heavy, not as dense, nor thin or plush. Maybe I could live with this towel but I wouldn't buy more. Then I washed it. I follow the instructions that came with the Cotton Craft towels. Wash and dry twice. As I took out the Utopian Bath Sheet from the dryer to put back in the washer, I noticed fraying and pilling. 1 wash and dry cycle!!! Even the better homes and garden towels that I purchased at Walmart didn't start till the third or fourth wash. RETURNED washed but unused. PS Even though I prefer 80" length, 70" is still acceptable. But I am now spoiled by theses 40' width towels PSS Pinzon is #3 on the best sellers list and Cotton Craft is #8