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Not enough belt loops!
For as far back as I can remember, I have been a loyal Levi Strauss customer. I never understood why anyone would buy blue jeans from anyone else, but today I am questioning that loyalty.
As a result of some successful changes in my diet, my old blue jeans have become too large for me, so I purchased 2 new pairs of 505 jeans and a new pair of 505 shorts. I have noticed myself hitching up my newer, snugger jeans more often than my older, looser jeans. This afternoon, I specifically noticed that my shorts kept slipping under my belt--as though they didn't have enough belt loops.
This evening I compared my new jeans with my old jeans, and lo and behold, I discovered that Levis have gone from 7 belt loops to 5. Five belt loops aren't enough.
The other posts I have seen about this product are focused on globalization-related issues. I, too, hate to see American jobs move overseas, but this particular problem has nothing to do with country of origin. Regardless of where the jeans were manufactured, Levi Strauss has cheapened the design specification, and they seem to be waiting to see if anyone notices.
Dear Levi Strauss:
I noticed. Your product is not as good as it used to be.
I can't remember being this upset about a product change since the introduction of "New Coke." I don't drink much Coca Cola any more. (That may be part of the reason I need smaller jeans!)
Please put back the missing belt loops.
June 2006 · Unknown