Bests & Worsts Reviews from Amazon

False advertising! It actually contains only 625 mg per capsule and is NOT "the highest in the industry" as it claims. This amount per pill is important information but is mentioned only in one obscure place where it can be easily overlooked. All other information in big bold descriptions implies that this is 1,250 mg per capsule (it is NOT) and that it contains 300 mg Omega-3 per capsule (it does NOT). It is 1,250 mg per serving of 2 capsules (that's 625 mg per capsule). Here's what they SHOW everywhere: Krill Oil - 1,250 mg Omega-3s - 300 mg EPA - 165 mg DHA - 95 mg Phospholipids - 500 mg Astaxanthin - 1.6 mg Here's what their krill oil ACTUALLY CONTAINS per pill: Krill Oil - 625 mg Omega-3s - 150 mg EPA - 83 mg DHA - 48 mg Phospholipids - 250 mg Astaxanthin - 0.8 mg Neptune Krill oil 1,000 mg pills actually contain 300 mg Omega-3s per capsule (which is double what these contain at 150 mg per capsule). Neptune Krill oil is truly "the highest in the industry." I am a regular supplement buyer and am very particular about what I buy. I bought Everest thinking I found 1,250 mg pills of Krill Oil that I had never seen before and too complacent to look closely because of the false and misleading statement "highest in the industry." That's a blatant lie. DISCLAIMER: I came to write this review because Everest offered to donate $10 to charity if I wrote them a positive review for this product. This is a new kind of product review scam! It doesn't pay you but pays somebody else - a charity (or at least that's what they "promise" to do). So, even if I wrote a positive review and feel good thinking I am helping contribute $10 to charity, I am fooling myself because these guys will never pay any charity anything and I would never know about it. I won't be able to prove that they didn't pay a charity either because its all based on their bogus "promise" with no proof of anything. I would have given them the benefit of doubt and written them a positive review if I had not realized I got duped by their clever marketing and ended up paying lot more for my Krill oil. At this ridiculous price of $25 per bottle for 60 pills of 625mg each, I would rather pay $18 to charity on my own for every bottle of Krill I buy and still come out on top. THE MATH: Spend $32 to buy 1 bottle of Neptune Krill oil 60 capsules of 1,000 mg each (price is about $32 per bottle) Total Omega-3s you get is: 300 mg * 60 = 18,000 mg To get the same amount of Omega-3s from Everest krill product, you have to: Spend $50 to buy 2 bottles of Everest Krill Oil of 60 capsules each (price is $25 per bottle) Total Omega-3s you get is: 150 mg * 120 pills = 18,000 mg You can do the same calculations for Phospholipids and Astaxanthin and see that you get roughly DOUBLE the amount per pill when you buy Neptune Krill oil 1000 mg pills versus Everest Krill oil. BOTTOM LINE: I lost $18 per bottle by not buying Neptune Krill Oil - that's a lot! That is the $18 I can give to charity on my own for EVERY bottle I buy instead of Everest's "promise" of giving $10 to charity only ONE-TIME for giving them a positive review (the $10 that they probably won't donate anyway). Last, but not the least, this is extremely unethical way of marketing a product especially with all kinds of false claims. QUALITY: The Everest product comes in a regular capsule whereas NKO comes in softgel capsules. I found them both equally easy to swallow but the Everest krill oil is slightly wet on the outer surface of some capsules because of minor leaks and stinks very bad. Every brand of Krill oil stinks bad but what else can one expect from a seafood product. Neptune has been around lot longer and their product has several patents and has undergone rigorous testing whereas I never heard of Everest before and don't know what kind of testing they have conducted on their product. Regarding how effective Everest Krill oil was, I can't tell because I used only one bottle and its hard to tell from that. Generally, I can tell you that Krill oil works and I have been taking Krill oil for 4 years regularly. The one bottle of the unknown Everest brand I bought, I did finish the entire bottle but will never buy again.