Bests & Worsts Reviews from Amazon

This product works just as well as any Sensodyne toothpaste, which is to say it does a good job of reducing sensitivity. However, after poring over the ingredient list of this "enamel protection" product and an equivalent Colgate product, and being unable to identify any secret, powerful new additive for enamel protection, *and* noting the Sensodyne Pronamel is significantly more expensive than their regular line, I decided to do a little internet research. "Enamel protection" is the latest in dentifrice marketing. What does it mean? It means the toothpaste has fluoride in it. But don't 90% of the toothpastes on the market today have fluoride already? Yes. Save yourself some money and get the regular Sensodyne toothpaste - it works great!