Bests & Worsts Reviews from Amazon

When I initially considered signing up for the Subscribe & Save program for this item it was listed as $6.97. This was before the 15% off promotion which reduced it to $5.97. Now I see that it lists at $10. This is ridiculous. At my local grocery store this item lists for $7.69 for the exact same size. All of a sudden toilet paper increases in cost by 30%? I feel like Amazon is trying to scam me and I'm really irritated. No more Subscribe & Save for me. The product is fine - it's toilet paper, for heaven's sake. I'm thankful it does the job. Actually, of all the toilet paper brands, I would say that Cottonele is my favorite. So my rating is not based at all on the product - it is based on the price which is outrageous.