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Extra Medium...
There's a terrific line in Breakfast at Tiffany's. George Peppard proudly hands neighbor Audrey Hepburn a copy of his just-published book. She has no idea what to do with it, so she puts it on a shelf next to a vase, backs away and says "Doesn't that look nice?"
This book is a lot like that. A self-conciously designed object for the homes of style consumers who already have the right clothes and the B&B Italia furniture. A prop for the still-life they want to inhabit. If they ever got around to "reading" it, they'd discover to their great relief... it's NOT a book to be read in any strict classical sense.
It also reminds me of a New Yorker cartoon where one associate asks another, "Read the first few pages of any good books lately?" The age of the short attention span is not going away any time soon. This hefty grey slab is easily recast as the shiny new headstone for verbalized intelligence.
As Kracauer holds it, there's nothing wrong with framing a culture via fragments, but I have plenty of qualms about advancing one's own ideas that way. And I'm suspect of ideas that trowel on style in the abundance seen here. If I could believe Bruce Mau's intentions were more than just trying to look new, (This 'look' now permeates architecture publications) I'd have more respect for this, but it was obviously calculated as a totem of style and style-suffusion.
For better or for worse, the book got noticed, the industry was distracted by the pretty surfaces and the ascent of Koolhaas is a done deal.
If you want to actually READ a book full of Koolhaas' thoughts, skip this and get a copy of Delirious New York.
November 2004 · Books
the product in question
S M L XL
4.7★ · 262 ratings, as of 2023