Bests & Worsts Reviews from Amazon

I have been wearing Gel-Kayano shoes for years, always ordering a size 10. I recently ordered a pair on Amazon. The size says 10 but I had issues from the beginning with it feeling too small if I wore for any period of time. Like an idiot, I thought maybe it was just an adjustment period but it never got better so barely two months later after a reasonable amount of discomfort I ordered a new pair from a different online retailer. Look at the difference in length! Clearly what I got was not a size 10. Not sure if it is a glitch on Asics side or the supplier to Amazon. But very disappointing.