Bests & Worsts Reviews from Amazon

In sum, expect the beautiful display to be embarrassingly scarred after an inexcusably short amount of time, and then having to wait weeks for Sony to fix it. Picture looks great until screen fails - and it will. I haven't had the TV longer than 90 days, and a blue vertical stripe has developed running the entire height of the screen. I did some online research and this is a common problem. For the price I paid, and it being the "flagship" of Sony's TVs, this is not acceptable. Worse, the warranty repair won't even be scheduled for at least a week, and then who knows how long it will take before they can actually arrive and fix it (and the Sony phone rep disclosed that it will be another week if they have to order parts). In the past, I had similar problems with a Sony XBR projection TV, when the optical blocks had issues and the screen had yellow blotches just within a year or two of use. I should have learned my lesson then. Sony's poor track record of quality on their high-end TV's will burn them in loss of customer loyalty. Avoid this TV - not worth the price, shoddy quality, and hassle. **UPDATE: SONY decided to send me a replacement TV rather than sending a repair person. Per their manufacture's warranty agreement, SONY has the right to replace the TV with a referbished model, and that's exactly what the did. There's a sticker on the back declaring it refirbished along with several minor scratches on the back of the unit. Worse, the lower frame of the TV bulges down on the left side - looks like it wasn't glued or set properly (flush) with the screen glass. The TV also leans to the left on the stand by about a half inch, and there is noting I can do to fix it. In sum, it took SONY weeks to replace the TV, and they did it with a scatch n' dent model. This is nowhere near acceptable for a TV of this price, bought new, and less than 90 days old.