574
people found this helpful, as of 2023
ranked #28,586 most helpful
out of 571,544,897 reviews
★★★★★
Found my new favorite mascara!
I've used Mally Volumizing Mascara for quite a while now because I thought I couldn't find anything better. I'm kind of fussy about my mascara. It has to go on easily without clumping or getting "spidery". It has to wear all day without reapplication and remove easily at night. It absolutely cannot irritate my eyes. Most of all, it has to make my eyes pop. I prefer not to get smudging under the eyes, but this has always seemed to be a wish that's impossible to fulfill. I'm an older woman so I'm not hoping to look like a twenty year old but I want to make the most of what I have.
This does everything I like about Mally but at a lower price point. I love the thin brush because I'm able to get to the roots of my lashes which gives the effect of eyeliner without have to apply something that may age me (which eyeliner sometimes does). As I draw that brush through my lashes I kind of spin the brush. (Back in the '60s Yardley of London used to call this "twirling".) If necessary, you can use a comb to give your eyes a softer look, if that your thing.
Even if my eyes tear and melt the mascara, it absolutely does not irritate my eyes. I've used a LOT of different mascaras over the last 40 years and this is my favorite . . . so far! ;)
Oh, yeah, I almost forgot! It does not smudge so I can finally wear mascara on my lower lashes without constant wiping at the shadows left by other brands (shhh! yes, even Mally).
UPDATE: It's the end of 2019 and this is still my favorite mascara. Tried switching a couple of times because this was out of stock at the time I needed to order. Baaaad! I'm staying with Vivienne Sabó. It hasn't let me down in almost three years.
March 2017 · Beauty and Personal Care · verified purchase