Bests & Worsts Reviews from Amazon

I cant believe i was discouraged to buy this product after reading these reviews. In the end I'm so glad I did. This product has AMAZING effects for an at-home whitener hands down. I think a lot of the grievances in these reviews come with inexperience in teeth care and teeth whiteners in general. For example, DO NOT use toothpaste before applying the white strips, for it effects with the whitening process. A few things i'd like to note: 1) To the people saying "This product doesn't whiten all of my teeth" You do realize, that you cannot just put the white strip OVER the teeth? Teeth aren't bricks. You have to fold the strip into the teeth. For example, I start in the middle of the whitestip, put my finger on it, and smooth it out over my teeth towards the ends MAKING SURE it forms to my teeth. Besides, Even if it does not touch every part of your teeth, the gooey whitening agent, once reacted, will cover all of those spots and form to your teeth. (especially if the strip is able to cover the backside of your teeth too, if not it's sstill fine.) 2) To the people saying "It hurts my gums/teeth/" Well, with the gum thing, do not under ANY circumstance put this on your gums!! You're supposed to get it close, but not actually have the strip cover the gums! I did this one time and my gums HURT. From then on I didn't have it touch my gums and discomfort disappeared. 3) To the people saying "not good for sensitive teeth" This one was a big deal breaker for me at first. My teeth are incredibly sensitive; eating ice cream hurts. I find it odd that I found no sensitivity as all with this product. Food for thought. Regardless, I achieved great results, my teeth are shades whiter, but not that nasty florescent white. It looks natural. For anyone interested in my routine: 1. 30 min after eating dinner I quickly run my wet toothbrush across my teeth (No toothpaste! This is important! The toothpaste can react with the whitening process) 2. I apply the whitestrip bottom first, starting in the center of my teeth and smoothing it out as far many teeth it reaches and fold it over the back of my teeth. 3. Same with the top 4. Press the strips in again, making sure they are activating and are on correctly (sometimes on the bottom teeth, saliva can make them move around, gotta go fast!) 5. Set an alarm for 30min since I am forgetful 6. After 30min, remove bottom, then top and brush teeth as normal. After the 20 day regimen, I now use Activated Charcoal to keep my teeth this shade of white. It's inexpensive and is a natural teeth cleaner/whitener. Look into it!