Bests & Worsts Reviews from Amazon

It's an RGB LED strip. It works well and the colors are well-defined so long as you're not looking directly at the strip (where you'll see the individual R, G, and B LEDs lit). The wireless control via the SmartLife app works great, setup with my Zigbee hub was easy. My main gripe is that it's not explicitly stated, but this is not a contiguous 32' roll of LEDs, it's two 16' rolls that each connect to one of two plugs on the base connector hub. That doesn't bug me for my application but had I expected one giant long run of LEDs I'd be very annoyed. Brightness of the LEDs is not amazing but it's not as dim as some setups I've seen. Don't expect any color in the daylight for sure, but at night it's vibrant. Also despite the product pictures these don't seem to be individually addressable, so no rainbow RGB unicorn parties for you. But at this price point it's not unexpected to lack this feature. Overall for the price it's a slick piece of kit that adds great flair behind a TV or along a baseboard.