Bests & Worsts Reviews from Amazon

This cable is like no other cable I have ever owned. It is very thick (about 4.2mm or just under 3/16"), but is more flexible than any cable I have ever seen. It has a very "soft" feel with its silicone finish. There is virtually no cable memory; it will hang almost completely straight when dangled from one end. It is truly incredible to use! Now if you are not a cable nerd, you probably won't care at all about this next section and honestly, that is perfectly fine! This cable does what it says it does! The one small issue I have with this cable is that for being a 100W (5A) rated cable, the voltage drop is the highest I have seen to date out of all of the cables I own (11 different ones). In just a 3ft cable, I am seeing about a 330mV drop at around 9V 2A. For comparison, that is about as much voltage drop as I see in my cheap 10ft 60W rated cables. That ends up being about 2/3 of a watt lost just in the cable alone at a mere 18W (remember, this cable is rated for 100W). My other 100W (5A) 3ft cable drops only about half as much at about 160mV or ~1/3W. The (3) different 60W (3A) 3ft cables I have drop around 240-260mV or ~1/2W. I can only think this is down do either using thinner conductor wires or a different metal alloy than pure copper in order to increase flexibility at the expense of higher power loss in the cable. This is likely fine as the additional heat is easily handled by the silicone insulation and at the end of the day, we are talking about a loss that is still within the USB spec. Ultimately, I just did not expect this to be the worst conducting cable out of the 11 I own considering it is a premium, expensive cable. 9 MONTH UPDATE! Still going strong with absolutely no signs of stopping! The type-c ends are sturdy and have retained the satisfying tactile feedback when plugged in. The cable is just as flexible as day one with no signs of wear or tear. Overall, I love this cable and go out of my way to use it as my daily driver, swapping it between cars, taking on business trips, etc.