Bests & Worsts Reviews from Amazon

After doing TONS of research on shampoos for my baby and toddler, I decided on this one. Some natural brands are very expensive, and yet some of the ingredients are still questionable for that price. I needed something reasonably priced but to eliminate most (if no all) of the questions of ingredients, and not stink. This fit what I was looking to purchase :) With a single application, this has helped my 4 month old's cradle cap. I have been applying coconut oil before bath and it would help slightly, but I've seen a noticeable difference in it today (first bath with this shampoo was last night). It's not organic, but I'm not as concerned with organic as I am with trying to avoid chemicals. It has a very light citrus smell that leaves me feeling refreshed after bathing the kids. I feel great using it because it doesn't have the questionable ingredients from almost every other shampoo - and I've even told my family about it and they will be ordering some soon. Some people said it was hard to get a lather, I found it was perfect. With baby shampoo, I don't want a lot because it will run down their face and ears. To me, it was the perfect lather because it would lather enough to easily see where the soap was and feel clean but not enough to run off the head. As far as the tear free, I can't speak to that. I try to avoid getting soap/shampoo in anyone's eyes (and in doing research, MOST tear free formulas still have eye irritants in them, they just have a numbing agent in them which I also wanted to avoid). I am so pleased with this, I will be looking at other products offered by this company. Thanks for offering a great, reasonably priced product! UPDATE: I have been using this to clean my face (same thing, very difficult to find a reputable facial cleanser at a reasonable price). When it gets in my eyes, it feels like water getting in them which is more uncomfortable than stinging (as some people commented). I also did accidentally get this in my 4 months old eyes, and he did not fuss whatsoever. I did notice his eyes were a little red after bath time. But I go back to what I said previously, the most popular brand tearless shampoos have a numbing agent that I'm not a big fan of bathing my kids in every evening.