Bests & Worsts Reviews from Amazon

Some background: I own the following sets: Samsung 78JS9500 - 2015 Flagship FALD Sony 75Z9D - 2016 Flagship FALD LG 65OLEDC6P - 2016 OLED LG 55EC9300 - 2014 OLED LG 55EA8800 - early 2014 OLED If you are looking for a 75" set, and you're serious about quality, your choices are the Z9D for 9k retail (I paid 7600) or LG's 77" G6 which is 20k retail. Is the G6 more than twice as good? No, in fact the S9D beats it in several categories. My overall rating I would say the OLED is 10% better. It has a considerably better interface (webOS is fantastic) , supports HDR and Dolby Vision, and has moderately better black levels. Personally I draw the line at about 10k for most I'll spend on a TV. 20k, given TVs are making (IMO) considerable improvements year over year, I can't justify it. If you are looking for a 75" set and want the best under 10k, Z9D is your answer. Now what about those shopping for 65? In no way, shape, or form would I suggest anyone pay MORE for a 65" Z9D than one of the 2016 LG OLED's. You can buy the 65" Curved (my pick) or the flat B6 model for $2600 from several reputable sellers. The OLED is the better set; so no, I am not the kind of guy who will pay more for less. I don't think there will ever be a time we see the 65" Z9D drop below the price of the C6P or B6 OLED's, so it really makes no sense to buy it. I suppose you may be able to make an argument that if your TV is going to be used in an extremely bright room (tanning salon?) the extra brightness may be beneficial. Speaking of brightness, the Z9D gets BRIGHT! 1600 nits bright! 16 OLEDs clock in around 700nits, so Z9D can get twice as bright. That extra brightness does have a dramatic effect on HDR. But, OLED's ability to have down to the pixel level control also has a dramatic effect on HDR. The two sets, in my book, are very competitive in HDR performance. So where does the Z9D best the 16 OLEDs other than brightness? Motion handling and color accuracy. LG has made considerable improvements year over year however, and their sets now are quite accurate, but I *think* Z9D has it best in that category. We will know soon enough, as Robert @ Value Electronics is having a new shoot-out putting the 75 Z9D up against the 77 G6 very soon. What about 940D? I've comparared them head to head. I would put the Z9D at about 25% better, if I had to quantify it. So your paying almost double for a 1/4 improvement. But that is how the high end always works, steep price for smaller gains. The x940D has blooming issues, lower brightness, less color accuracy, and is lacking the advanced HDR processing that the Z9D has. If you have no plans to watch HDR, 940D might be your set. But if you are like me, and think HDR is the best thing to happen to TVs in a decade, Z9D or 16 OLED is your answer.