Bests & Worsts Reviews from Amazon

When they say this stays on all day, they mean it! I apply once per directions, and then throughout the day I just use whatever lip balm I have on me to moisturize; it refreshes the look and keeps my lips happy - the color stays, but the moisturizing top coat does not. The lip color itself is sticky and I've used better applicators, but it's not hard to put on at all. It dries quickly. There's been a little bit of color transfer onto the top coat brush applicator, but once the top coat is on, the color isn't getting on anything. I've been looking for something to use for my upcoming wedding, and I think this is it, because it lasts through food and coffee and I won't be leaving any color on the groom's lips, which I am sure he'll appreciate ;). This is the Endless Spice color (bought in the grocery store because the product images are really bad at representing the actual color on Amazon, and at least in store I could see what I was buying!). I am not a selfie person, and pardon the wet hair :). The color on the photo isn't perfect, but you can see that it's more pink than the bottle looks.