Bests & Worsts Reviews from Amazon

This might be long, but bare with me because it's worth it and will probably answer a lot of questions about the product. I rarely am pleased enough with a product to do a review but if I am I make sure it's thorough! So a while back I am about to have my first boy and want to put some blue in my hair for my maternity photos, 3 stylists later and a bunch of mess ups and I have to settle on an oil rainbow style. To do this my whole head was bleached. I have my baby and after recovery my hair is crap where all the colors were except purple, my purple still looks awesome. So instead of going back to brown I decide to get crazy and do my whole head purple. (First row of photos is the day of and after getting my hair done at the salon.) My hair was not bleached a second time, purple was just put over the faded color but it still looked amazing. Fast forward to 4 months later and I have had faded purple hair for a while. (Second row of pictures.) As you can see it was now almost a light magenta and some spots were yellowish and some were back to blonde. I don't want to go to the salon every couple of months so I decide to just get a brown box dye off Amazon. I search and this product pops up. I read all the reviews and don't believe them but I love my purple hair so I decide to try and if it doesn't work then I'll go back to brown. 2 days later my product arrives, and after reading all the reviews I can stand and all the info under the questions area, I use it. I chose the conditioner over the shampoo because I have dry ends and that's where it was going. I put it on dry hair, it probably took 15 minutes to get it everywhere. I was not able to comb thru it like others say they did, it just made knots when I tried. I did have gloves on so I just massaged it in everywhere until I was covered. I then left it sit for 20 minutes or so. I jumped into the shower and it still felt a little dry for me so I used a tiny bit of my biolage color care shampoo and very quickly rubbed it in and rinsed. I followed that with my cleansing all natural conditioner and then my regular conditioner sat on it while I finished my shower. The last row of photos is my result after that initial use. All I can say is holy freaking crap I cannot believe how well it worked. I've told and showed probably 7 people in just the first 24 hours what this product has done for me. Now mind you this was probably almost 7 months after my initial bleaching, two fashion color dye jobs, and 4 months of fading before I found this to try it. It has not only made my hair feel and smell amazing but my color is possibly better than the day I left the salon! Everyone who has asked about it is now going to get it, since they have fashion colors and natural colors, to use on their hair! DO NOT let the negative reviews get to you, this product is meant for professionally bleach treated or blond dyed hair! You must have had that as a base at some point and those with negative reviews seem to be ones who didn't know it's not meant for natural hair. It can't stick to natural hair! If you have not had your hair bleached or dyed a shade of blond by a stylist or professional kit it will not work for you! However, if you have, this is a GAME CHANGER! I will not be going back to brown. I'll stick to having my hair bleached once a year or so and using this product! I have not had it on long enough to know how long it will last. With how great it turned out the first use I don't want it any darker so I won't use it again until the color turns back to that pinkish magenta in the second row of pictures. When that time comes, I'll update my review with how long it lasted and add pictures. If you are thinking of getting this and have had your hair treated with a bleach kit or have had it dyed blond, this is the product for you! It seriously works, I still can't believe it and all the people who see me daily are all getting their owe bottle already! GET IT! You won't be sorry!