Bests & Worsts Reviews from Amazon

This is the first hair color I've ever used back in 1995, Atlantic Blue on my unbleached natural medium brown hair and it took amazingly. Since then, I've tried everything I come across hoping for something that lasts longer, but this is the best I've found. It typically lasts 4-6 weeks on my hair....but I don't follow the directions. This is a vegetable dye and will not harm your hair if left on too long. Actually, it's very conditioning and makes my hair soft and shiny after use. I apply color to my hair before bed, then I put it in a plastic cap, cover my pillow with an old towel, and sleep with it in. In the morning, I put on gloves, add conditioner to the color and let it set at least a half an hour before i rinse it out. Always wash and rinse in cold water and use a mild shampoo made for colored hair. I currently only have highlights that are bleached, and the rest is natural, but I put purple over everything. It looks bright on the bleached parts and a darker purple on the natural hair. It looks way better in person than in photos, but I will include some of the Plum and Violet for color reference. The first is plum, the second photo is plum faded after 5 weeks, and the third is the violet. I'm on week 3 and it hasn't faded yet.