Bests & Worsts Reviews from Amazon

I color my hair bright, bright Little Mermaid red. Naturally my hair is dark brown/black. I use "Loreal HiColor Hilights" in "Magenta" (Magenta gives me a more cool toned red instead of a warm toned that their shade "Red" gives you) from Sally Beauty Supply to dye my roots red and I maintain everything else with Pravana Red. I haven't dyed the ends with anything else since the first time I originally colored them, over a year ago. I use no developer with the Pravana. I just apply it straight to the hair and leave on for a couple hours. It's not damaging so even with bright red hair I've been able to grow my hair pretty long! I had my hair this color before and used Manic Panic instead of the Pravana, that was before I knew about Pravana. Within one wash most of the Manic Panic color would be down the drain. And that was with using ice cold water! With Pravana I can use warm water again! Yay for hot baths! Even with warm water my color will last a good month of twice a week washings ( I use dry shampoo between washings) before I need to reapply the red! If I'm not being lazy I can mix some in with my conditioner when I wash my hair and retouch that way and it keeps it looking great! I will never go back to using Manic Panic. Pravana gave me what I was told Red could never do. It has amazing lasting power!