Bests & Worsts Reviews from Amazon

Let me start by saying my review is with the expectation that the product is a <$50 cooler. I would expect a $300+ cooler to outperform the Arctic Zone easily. Shipping and Delivery: Purchased thru Amazon, came quickly and in retail packaging. Product: The 48 can product has a small non-insulated zippered soft pouch, a slightly larger insulated zippered soft pouch and then the main 48 can zipperless cooler. There is a handle on either side of the cooler plus a shoulder strap. There is also a mesh pocket on either side of the cooler (can hold about 8 limes) and an elastic cord on the top which I assume is for a beach towel. The top of the lid is kept shut with via pairs of velcro strips. Lastly, there is a plastic separator which can be used to separate items you want cold but not submerged in ice (sandwiches, fruit, etc). How to use in theory: Designed in theory I think this cooler is pretty cool. If you beverages out can, you can easily fit a whole 30-rack plus have plenty of room for ice and removable shelf means you can keep your food on top and dry while still remaining cool. The lid is zipperless and when unobstructed will close and create a pretty good seal. Downsides: The cooler is really designed around cans. Even water bottles (which are slightly taller than the average can) placed vertically in the cooler results in having to ditch the shelf. Because the cooler lid is zipperless, any upward pressure from within the cooler on the lid results in cracks for air to mix and therefore compromise the cooler's temperature. So my advice is to only use the "food shelf" if the food doesn't touch the lid. The velcro strap in the front is really to secure the lid, but if you're using it to force the lid to stay closed (like overpacking a suitcase and then forcing the zipper to shut) you will probably see your ice melt away in a matter of hours because of leaks along the top. Summary: Great cooler for cans. Bottles will fit horizontally but vertical bottles means ditching the food shelf. Do not over pack and force the lid closed, you'll be better off taking items out and re-arranging so that the lid closes with no force and therefore creates a better seal.