Bests & Worsts Reviews from Amazon

Love how well this product works once you’re good at pulling your hair through a cap. What sets it apart from others is the blue liquid toner rinse at the end that eliminates brassy undertones that tend to arise when I lighten my hair. I have used this product for a year and found it to be consistent. And the cost is a fraction of the price is a salon. I have short hair, so I only use half of the product and get two uses out of each box. Score! The process I’ve developed for my dark blonde/almost brown natural hair is to put the frosting bleach on, cover it with the provided plastic, blow a hairdryer on medium on it for the first 5 minutes, then let it sit 15 more minutes (20 total — that’s LESS that the instructions recommend so check it often), then shampoo. I find I don’t need much toner so I mix what I don’t use with my regular shampoo and just use daily for continued blonde shine. It works great!