Bests & Worsts Reviews from Amazon

I recently purchased 25 sets of these sheets to add to my current inventory. I posted another detailed review a while back, so I will augment that review by giving a history about why I love these sheets; I embarked on a "perfect sheet" journey a couple of years ago. I wanted to find the best sheets for my guests so they feel that luxury they deserve when they stay at my properties. I purchased all the sheets you hear about on radio and internet ads. I even purchased a subscription to a consumer magazine and read about the sheets they compared. I purchased each one on the list. I didn't think I could bring myself to pay $400 for a queen set of sheets. But, I did. I literally put the California Design Den set (I purchased for my own bed) against the $400 set and the 5 others on the consumer list. I took out a powerful magnifying glass to see the differences in the weave, closed my eyes and felt them, smelled them, took photos of them, washed and dried them all and slept on them, personally. I literally could not see, feel or smell a notable difference among 6 different sets of sheets (all were 400TC Sateen Weave). There may have been subtle differences in the name tags, the thread used to sew the seams, the top thread design, shipping container, etc. Other than that, no difference in the way it felt or how I slept. My wallet is the one that felt the difference!! I have received public reviews about my linens on multiple occasions. I now have over 150 sets of these sheets, all in white, in varying sizes. I have never experienced any negative issues, each set consistent as the next. The instructions say to wash them before sleeping on them, do it. I followed the enclosed drying instructions, making sure NOT TO BAKE the sheets on high heat. I do all the laundry for my vacation rental business and I have followed those instructions each and every time I washed them. I wash, on average, 40 sets a week (during the summer its closer to 80). I have had these for almost 2 years and they are softer, and just as beautiful as the day they arrived.