Bests & Worsts Reviews from Amazon

The platinum dye turned my hair a purple tint. I was a little worried when I unscrewed the top and looked at what color the dye was because it was so purple but decided to go with it anyways. It's a nice color, don't get me wrong, but it's not platinum like on the bottle, or in the sample pieces of hair they use to advertise. It isn't because my hair was a different color before this, as I bleached and toned myself down to a white before putting it in. Update: So after about 3-5 washes the purple finally faded out and I was left with a pretty identical color to the bottle so I stand corrected as it IS a true platinum. It's been a few weeks now and the color has stayed in despite my constant washing. Good stuff, I'll probably try it again after a few more dyes.